Elspeth Cooper

Purveyor of fine fantasy adventures

Page 22 of 84

(Mis)direct marketing

Picture of mailboxYou’re probably going to think I’m making something out of nothing, but this bugged me enough to write a post, so . . .

I get quite a few emails from strangers – readers asking when the next book’s out (I’m working on it, I promise!), moms who want to know if my stories are an age-appropriate gift for their 12-year-old’s birthday, and even a few from schoolkids who have to write to an author for their class project.

So far, so unremarkable.

The one that inspired this post was different. It was a message was from a new author, independently published by a digital-only small press, wanting me to do her a favour and tweet some links to her first book. Perfectly pleasant, with a short, well-polished pitch for her work.

BUT.

This author is a complete stranger to me, someone I’ve never interacted with, who doesn’t follow me on social media (as far as I have been able to determine) and doesn’t appear to know anything about me or my books.

Our audiences don’t overlap much, if at all. She writes contemporary romance; I write epic fantasy.

She is asking me to asking me to take time away from my own work and write a tweet just for her. The effort is minor, but it’s still an interruption, an imposition on my day.

She gave me no reason why I might be moved to help her out, and no incentive to do so. Twitter works best when users network and interact, not when they just scream into the void “BUY MY BOOK!”. Yes, I know Sam Sykes likes to do just that, but he makes it amusing; others, with less imagination, become just noise.

So why pick me? It’s not like I’m John Scalzi or Neil Gaiman who command an audience of tens of thousands – or, in Gaiman’s case, 2.26 million – for their every utterance. And this isn’t even a one-click RT request for a worthy cause, which those authors field with grace on a daily basis. I’ve got less than 1,800 followers, and as already noted, write in a totally different genre, so she’s not only expecting effort on her behalf from a stranger, it’s likely to be a waste of time in any case.

“But it’s just a quick tweet; what harm could it do?”

Am I supposed to be flattered by the attention? That I’ve been noticed? I’d like to think she’s seen me on the Twitters and thinks I’m approachable. What I actually think is that I’m just one more entry on a list of people who got a scattergun form email from an author who thinks they’re entitled to someone else’s time and effort.

Which does not make me inclined to want to help them out.

Now I’m sure there’s people saying “But it’s just a quick tweet; what harm could it do?” and the answer is “None”. But that’s the thing with these types of requests. Once you’ve agreed to do it for one random stranger, it becomes very hard to say no to the next one who asks. And the one after that. And . . . you get the picture.

I’m also sure there’s going to be people saying “Typical trad-pub snob, thinks she’s too good to help out a fellow author!” To which I say, “Clearly you don’t know me any better than Ms Contemporary Romance does”. Yes, I’m traditionally published. No, I’m not a snob; I’m probably going to go hybrid at some point in the future, when I try my hand at some not-quite-so-long-form fiction, so I’m hardly likely to sneer at authors who’ve chosen to go the self/indie route from the start.

But here’s the other thing that I am.

I am so far behind on my fourth book it’s not even funny. I’m so far behind that I jealously guard every single minute I have that could possibly be spent finishing it. In fact, I’m so far behind that this blog post has actually taken me a couple of months to put together because I felt so guilty about taking any time away from my WIP. So the chances of me sparing a couple of minutes to Tweet – and by so doing, tacitly endorse – some unknown-to-me author’s unknown-to-me book, are nil.

I’m sorry, Ms Contemporary Romance. I wish you well; you’ve got a nice pitch and your book sounds like it might be a fun summer read, but I am not your market, nor your marketing department.

 

Image courtesy of bplanet at FreeDigitalPhotos.net

 

Thinking stones

Stone eggs

A dozen eggs

I’ve always been the sort of person who cannot resist picking up small, interesting objects. Conkers, for instance. Shells on the beach, sea glass, striped or colourful pebbles. Last year, we had some shingle delivered for a landscaping project in the garden, and straight away I was poking through it for pieces that begged to be picked up and examined more closely. Round blackish stones that resembled musket balls, or fragments of golden flint like splintered toffee.

Sometimes it’s the colour that attracts me, or just a shape that fits my hand. Smooth and sun-warmed, with a pleasing curve; some objects practically ask to be stroked, cradled, their outline traced with a fingertip whilst my imagination runs riot. I’ve been like this since I was a kid, and the compulsion to touch these things is very similar to the grasping reflex of a small child. It’s purely instinctive.

A piece of carnelian

Tumbled carnelian

When I was growing up, a family friend was into rock tumbling as a hobby, and gave me a bag of mixed stones: amethyst, jasper, carnelian, agate and the like. I was fascinated by the shapes and colours; I saw landscapes in them, archipelagos and forests, sunset clouds and deep, silent pools. I knew the names of the different types of stones, and could tell anyone who asked that Apache Tears were actually volcanic glass, you know.

Thirty-five or so years on, long after the original tumbled stones were “put away” (parent-speak for “thrown out”), just writing about them has got me looking up the prices of rock tumblers and grit online. The appeal of cool, smooth stones in my hands, with patterns that tell stories, is as strong as ever.

Anyway, as I got a bit older, I discovered marble eggs. They were, at the time, A Thing in home décor, usually displayed in a bowl turned from the same kind of stone. To me, they were just bigger, heavier versions of the tumblestones of my youth, so naturally I started collecting. Not indiscriminately; I only selected those specimens whose patterns spoke to me, for want of a better description. They resonated with me in a way I could never adequately describe, without sounding like some kind of New Age harnessing-the-power-of-gems fruitloop.

While visiting an old schoolfriend in Plymouth, I ended up in a fascinating little shop in the Barbican, called Odd ‘n’ Interesting. They had a whole bunch of worked stones, semi-precious and mineral eggs, geodes and so forth, though I couldn’t tell you a thing about the rest of their stock. All I remember is the stones. That was where I found this solid tiger’s eye egg, and I knew the instant I saw it that I had to have it. Had to – never mind the price. This stone wasn’t just resonating, it was ringing like a damn tuning fork, in a manner of speaking. So home with me it came.

Tiger-eye egg

Seriously, this photo does not do it justice.

Tiger’s eye is what’s called a chatoyant stone, because the bands of lustre caused by inclusions in the material resemble the shimmer in a cat’s eye. Even its flaws are endlessly fascinating. The egg-shape is also pleasing to hold, to roll around in your palm like baoding balls: not too small, not too large. I kept it on my desk because it was beautiful to look at and I couldn’t stop picking it up, and gradually it became a kind of meditation object. Something to keep my hands busy whilst I was thinking (it also stopped me biting my nails). And lo, the thinking stone was born.

For the record, I don’t subscribe to all that healing-with-crystals malarkey. I don’t believe there is anything mystical about this stone that will grant me deeper insight or bring balance and harmony to my life. I just know that it’s beautiful, and that handling it is soothing, especially when it’s warm – it has some interesting thermal properties, I have to say: even in winter, it’s never completely ice-cold. Make of that what you will.

So that’s my thinking stones, and another peek into what passes for my mind. I never promised it was going to make sense.

 

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